Speakers included Karen Huffman, Laura Leavitt, Jill Hurst-Wahl, and Michele Vivona
Below are key takeaways from the panel of speakers as well as links to their full presentations.
Karen Huffman, National Geographic | Presentation (PPT)
- Don't underestimate the impact of micro interactions and fluidity of communication
- Social networks are user driven: Living it, defining it, sharing it!
- Portability of applications through widget-like applications and RSS feeds
- Profile 2.0: Just-for-me resources and services
- Must localize, experience Web 2.0/3.0 tools to internalize, become sticky
Laura Leavitt, Michigan State | Presentation (PPT)
- Use a mix of Web 2.0 tools
- Don't reinvent the wheel; just go to Facebook if you want to use something like Facebook
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Michele Vivona, LexisNexis | Presentation (PPT)
- Lives between personal and professional are blurring
- Developed a beta resource that connects, integrates with LinkedIn profiles
- Beta launch many applications, allows for shorter development cycles, involve users earlier on for feedback, etc.
- Explore and experiment with the tools
Jill Hurst-Wahl, Information consultant | Presentation (PPT)
- Social networking allows us to connect, keep up, exchange ideas, market, and learn
- Means of communication has changed radically
- Twitter is like IM on steroids
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