Content Buyers Conversation

Version 4 by Gayle Gossen
on Jul 14, 2008 11:17.

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on Jul 14, 2008 11:41.

 
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 In Seattle, the Content Buyers Section held two sessions. Attendees expressed a desire to continue their conversations. Feel free to add topics.
  
 Our Vendor Partners who sponsored and participated in the conversation include representatives from:
  
 Dow Jones ; Alacra ; EBSCO ; eBrary
  
 h3. Content Buying Inside Out
  
 Conference speakers: Simon Bradstock, Don Doak, Susan Klopper, Bill Noorlander, Cathy Porta, Fran Falchook, Leslie Lees
 Moderator: Gayle Gossen
  
 This discussion 'in the round' features a panel of vendors and information professionals who have honed their negotiation skills on the job. The conversation includes successful strategies and future challenges. Some hot topics to be covered include: how mergers in the information industry will affect content managers, measuring ROI, changes in pricing models, as well as other issues. The conversation reflects concerns that vendors and purchasers share.
  
 &nbsp;The panel, made up of content providers and content buyers, was asked 3 questions:
  &nbsp;The panel, made up of content providers and content buyers, was asked 3 questions in the hope of finding synergies and open dialog about challenges in the industry.
  
1.&nbsp; Looking back, how have you seen the industry or business change over the past few years?
  
Panelists recalled the move from typewriters to computers and transitions from CD-ROMs&nbsp; to modems to the internet and Web 2.0 technology.&nbsp;
  *1.&nbsp; Looking back, how have you seen the industry or business change over the past few years?*
  
Panelists recalled the move from typewriters to computers and transitions from CD-ROMs&nbsp; to modems to the internet and Web 2.0 technology.&nbsp;&nbsp; Content providers are moving beyond simply providing content in a searchable format to providing workflow tools where content is simply in the background.&nbsp; Content buyers are asking for pricing models that support the academic market and small groups within an organization.
  
2.&nbsp; How does what you do help your clients solve their business/organizational problems?
  
3. &nbsp; Where do you think the information industry is going and how will it affect you?
  *2.&nbsp; How does what you do help your clients solve their business/organizational problems?*
  
Themes supporting federated searches, cost recovery policies and efficiencies in delivering mission critical information to the desktop emerged.&nbsp; Content providers and buyers were urged to do more to ease the pain points of users.&nbsp;
  
  
 *3. &nbsp; Where do you think the information industry is going and how will it affect you?*
  
 &nbsp;Consensus was that the market is getting larger, perhaps due to the trend of providing workflow tools rather than basic content.&nbsp; Pricing models and rules are getting more complex and the annual increases are difficult for the content buyer to assimilate into declining budgets.
  
  
 h3. Content Buying Roundtable
  
 Moderator: Anne Lonergan
  
 "Come join others who manage and negotiate the purchase of electronic information content. This is an opportunity to network with your peers - both content buyers and sellers. It is a chance to ask questions, learn what others have learned, and come away with contacts who have solved, or face, the same challenges you do. Topics for discussion are determined by the participants, but may include global training needs, changing pricing models, measuring and improving return on investment, negotiation strategies, making sense of usage metrics. The roundtable is aimed at content buying and selling professionals whose main responsibilities relate to managing enterprise-wide electronic content subscriptions. Tables will be organized by specialty, such as financial, pharma, academia, professional services, so as to enable attendees with similar concerns to sit together. Moderators will be available for tables desiring their facilitation/participation. A key takeaway will be a report summarizing the discussion at each table. This will be sent to all attendees at the program." - conference program