KMWorld - How to Measure Web 2 0 Content by Carmine Porco

Carmine discussed a number of issues around measurements with web 2.0 use in a knowledge management implementation. It seemed to be much more of an all around guide to web 2.0 KM than being specifically about measurement. Unfortunately, although he included a few measurements in the presentation, he didn't focus on how to measure. Also, his presentation was outdated with old figures and references to sites, pages, and products that no longer exist.

See Carmine's bio: http://www.prescientdigital.com/about-us/team/carmine-porco-vice-president.

Here are some notes from the presentation:

The power of groups:

• collective guesses are closer than individual guesses.
• Google uses collective intelligence in the page rank

Web evolution: web 1.0 -> web 2.0

• publishing -> participation
• CMS -> wiki
• taxonomy -> folksonomy

Sun Microsystems Community Equity - tracks and rewards employees for collaboration

Webnext - Their portal is supposed to be 90% what an employee cares about, 10% ideas that the organization is pushing down.

Generate data from simple surveys at the end of blog posts, etc.: Did this help? yes / no

Creating a blog at ehobbies.com doubled the conversion rate (from 2% to 4%). (Note: the blog doesn't seem to exist anymore though from my quick search)

Carmine says not to use a wiki as a Content Management System because there is no control, etc. He does say you can use a wiki with teams with time limits. (Note: I argue that you can have controls on wiki's, and in my practice deploying wiki's on intranets I haven't seen the pandemonium that Carmine says exists. I think they can work, at least for a limited group, as an editable knowledge base.)

He mentioned that some people won't go to your company (work for?) if you ban Facebook. He discussed how some companies are using facebook or requiring employees to log on for a certain amount of time.

He showed globalincidentmap.com - "a global incident map showing terrorist acts and other suspicious events"

He suggests using an executive blog that combines posts from various executives including the CEO.